Programs and Activities
The Coalition works to help consumers, elected representatives, government officials and the media make the connection between farm water and our food supply.
Public Outreach
The California Farm Water Coalition actively engages with the public and media on farm water issues. Engagement takes numerous forms and occurs at many levels.
CFWC continuously works to develop new materials and publications highlighting issues, events and accomplishments concerning irrigated agriculture. Learn more about the Coalition’s public outreach efforts below.
Publications & Multimedia Outreach
Social Media
Farm Tours
Direct Outreach
MOSAC
Cultivate California
Publications & Multimedia Outreach
The Coalition produces timely videos, fact sheets, infographs and other multimedia material to engage the public on social and other digital medias. The Coalition also maintains a web site that provides members and the public alike with timely information on water issues and background material on agricultural water use. The Coalition uses a variety of multimedia approaches aimed at teaching children of various ages about the industry.
The Coalition has produced a variety of publications and multimedia tools to educate and inform the public about California agricultural water issues.
These materials help reinforce the Coalition’s message of agriculture’s economic vitality, environmental sensibility and its contributions to the quality of life in California.
View a selection of these materials below.
Social Media
Social Media provides opportunities to engage with consumers about the water needed for California’s farm products and to educate the public about this important topic.
View some of the latest Coalition social media content below.
Farm Tours
Farm tours help the public to connect with the farmers that produce food and fiber first hand.
The Coalition works with influencers and bloggers to connect the public with the farms and farmers producing local, affordable, and healthy California food products, while educating and engaging them about the water needed to sustain California agriculture.
Direct Outreach
Error. File “Direct Outreach.xml” Not Found.
MOSAC
The Coalition is sponsoring long-term water-related exhibits at the Museum of Science and Curiosity in Sacramento.
The Museum of Science and Curiosity includes 25,000 square feet of exhibits, including three directly addressing the relationships between California-grown food and the water needed to produce it.
Learn more about MOSAC here.
Cultivate California
Working with partners from across the state, the Coalition is administering the Cultivate California program. A direct-to-consumer media program, the Cultivate California program is designed to educate the public about the role that farms, ranches, and agricultural businesses, all of whom are rely on farm water, play in their everyday lives.
Learn more about Cultivate California here.
Publications and Multimedia Outreach Examples
Social Media
The Coalition maintains both Consumer and Industry social media outreach channels.
Check out some of the Coalition’s latest social posts and be sure to follow and share!
23,093
Food Grows Where Water Flows
Presented by the California Farm Water Coalition.
According to the California Air Resources Board’s report on their FARMER program, California’s greenhouse gas emissions are down 368,000 MTCO2e (metric tons of carbon dioxide equivalent). ![]()
California farmers and ranchers are dedicated to ensuring the sustainability of our land and its supplies! 💪🚜🌱![]()
![]()
#CFWC #CaliforniaAgriculture #InSeason #CAwater #Farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
Grooving to the rhythm of agriculture in the Coachella Valley! 🎶 From juicy dates to vibrant citrus fruits, this lineup of commodities is music to our taste buds. 🍊🌴![]()
![]()
#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches #coachella #coachellavalley
After two back-to-back storms, California lakes increased their water levels. The two lakes with the largest percentage increase were Folsom Lake, rising from 66% to 72% capacity, or 115% of its historical average, and Millerton Lake, rising from 72% to 78% or 114% of its historical average.
17,689
California Farm Water Coalition
Food Grows Where Water Flows
As of 4/12, all storage reservoirs in California are at least 70% total capacity, and in some reservoirs even reach 95-100% capacity according to DWR.![]()
![]()
#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
To combat ongoing weather extremes in California, DWR has released a new State Water Project Risk-Informed Strategic Plan. This plan aims to take proactive measures to mitigate hazards, such as severe hydrologic circumstances, rising water supply demand, and deteriorating infrastructure.![]()
![]()
#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
Grooving to the rhythm of agriculture in the Coachella Valley! 🎶 From juicy dates to vibrant citrus fruits, this lineup of commodities is music to our taste buds. 🍊🌴![]()
Coachella Valley Water District![]()
![]()
#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches #coachella #coachellavalley
