Programs and Activities
Ways we try to help reinforce the Coalition’s message of agriculture’s economic vitality,
environmental sensibility and its contributions to the quality of life in California.
The California Farm Water Coalition actively engages with the public and media on farm water issues. Engagement takes numerous forms and occurs at many levels.
The Coalition provides balanced information regarding the economic, social and environmental benefits of irrigated agriculture.
Exhibits at county fairs, Farm Day programs and other public forums, give the Coalition direct contact with the public.
Materials & Publications
The organization continuously works to develop new materials and publications highlighting issues, events and accomplishments concerning irrigated agriculture.
The Coalition works with programs like the California Foundation for Agriculture in the Classroom to develop materials for schoolchildren and participates in programs to promote responsible water usage.
The Coalition engages the public on the value of farm water through published, digital, social and other contemporary media channels.
Farm Water Works!
Farm Water Works! is the public outreach program of the Coalition. Utilizing various public relations methods, the Coalition carries the message that irrigated agriculture benefits all Californians.
The Coalition produces timely videos, fact sheets, infographs and other multimedia material to engage the public on social and other digital medias. The Coalition also maintains a web site that provides members and the public alike with timely information on water issues and background material on agricultural water use. The Coalition uses a variety of multimedia approaches aimed at teaching children of various ages about the industry.
The Coalition has produced a variety of publications and multimedia tools to educate and inform the public about California agricultural water issues.
These materials help reinforce the Coalition’s message of agriculture’s economic vitality, environmental sensibility and its contributions to the quality of life in California.