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Public Outreach Sign Program
Public Outreach Sign Program | Sign Program |
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| Tuesday, 18 March 2008 | |
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The cornerstone of our outreach effort is our highway sign program. This grass roots campaign was developed in partnership with Coalition members, local farm bureaus, water districts and farmers. Our colorful signs along the highways have helped introduce agriculture and our message to the traveling public. Truck Sign ProgramTravelers on highways from Chico to Bakersfield are being exposed to a rolling message about agricultural water use in 2001 thanks to a partnership between Button Transportation, Inc. and the California Farm Water Coalition. Button Transportation is a agriculture-based trucking company located in Dixon, Yolo County. The goal of the effort is to educate California consumers about the agriculture's use of water.
"We wanted to help educate consumers that food doesn't come from the grocery store," said Bob Button in explaining why he decided to join the effort. The trucking industry provides a valuable link between agriculture and consumers. Many trucking companies provide products and services to farmers, such as liquid fertilizers and the transportation of farm products to processors, as is the case with Button's company. Other trucking companies deliver produce to retail outlets and ocean ports for shipments to export markets. In fact, a recent California State University, Fresno study shows that in 1996, approximately 92 percent of California's fresh fruit and vegetable shipments were delivered to receivers by truck. For more information on the truck sign program, contact CFWC at 916/441-7723 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
CFWC has placed signs on 100 of Button's trucks as part of its Farm Water Works!
Program, a statewide outreach effort aimed at helping consumers make the connection
between the abundant food and fiber products we enjoy and the efficient use of
agricultural water supplies by farmers.
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